1) How does it provide comfort in our exploration of the website?
Anthropologie's navigation system consists of 6 labels where viewers can easily select the category in which they are searching. Theses 6 include Clothing, Shoes, Accessories, Lounge & Beauty, House & Home, and Sale.
2) How does it tell us what is here?
Once you have selected one of the labels, you can shop by category. For example, after clicking "Clothes" you enter a new page that breaks down the various articles of clothing you can further choose from, such as dresses, blouses, knits and tees, etc.
3) How does it tell us how to use the site?
Since Anthropologie carries a variety of apparel and home goods, the navigation system is an easy way to segment the webpage into different categories. If a user were to visit the webpage specifically on the hunt for earrings, I assume they would be smart enough to click accessories amongst their given options.
4) How does it instill confidence about the brand?
Anthropologie is a pleasant and warm store to visit, therefore, it is crucial for the website to live up to the company's standard. I believe the imagery and branding are carried over beautifully.
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